Exclusive brand agency
MagnaSpes GmbH signs an agency agreement with the brand owner and pays the brand owner directly – a transaction within Germany. The contract defines territory, channels, product range and the responsibilities of both parties.
Erlangen, Germany · since 2015
Bringing German health brands
to the Chinese market
MagnaSpes GmbH is a German trading company focused on food supplements and health brands from Germany and Europe. We also sell food, baby and personal care products through cross-border e-commerce and international trade. Your contracting partner is our German company; operations in China are handled by our long-standing partner team on the ground.
2015
Founded in Erlangen
2018
First full-container exports to China
5
sales platforms in China
3
languages for written communication
Focus
Food supplements and health products
Food supplements from Germany stand for high quality standards and enjoy strong trust among Chinese consumers. Cross-border e-commerce is a common way for such products to enter the Chinese market.
Before we start, we assess whether a product suits the Chinese market – ingredients, labelling, packaging and the right sales channels. Once we work together, we take care of store opening, listing, Chinese content and promotion.
Food supplements
Vitamins and minerals
Herbal and botanical products
Functional foods
Services
What we do
Every partnership starts with our assessment and pre-selection of the brand and its products. Scope, responsibilities and commercial terms are set out in the contract.
Store operations in China
Opening the brand’s flagship store, store management, product listing, content creation, advertising, customer service, warehouse and logistics coordination, and settlement. Execution is handled by our partner team in China; the contract and responsibility rest with MagnaSpes GmbH.
Import & export
Since 2018 we have worked with a traditional Bavarian brewery to export beer in full containers to Tianjin, China. We also source and export European personal care products for importers in Singapore. From enquiry and export clearance to documents and arrival at the port of destination, we handle everything ourselves.
Sales channels in China
Tmall
JD.com
Xiaohongshu (RED)
Douyin
Youzan
How we work
It starts with an assessment
Assessment and pre-selection
You send us information on your brand and products by email. We assess the potential and the market-entry requirements in China. Where needed, we first sign a non-disclosure agreement.
Choose the model and sign
Exclusive agency or store operations – the contract is signed by MagnaSpes GmbH.
Small-volume test sales
Store opening or listing, Chinese content and promotion, with regular sales feedback.
Long-term partnership
Once test sales meet expectations, we agree on long-term supply, exclusivity and an annual plan.
Contracting party: MagnaSpes GmbH
German law
Settlement in euros
Written communication: German, English, Chinese
About us
Contracts in Germany,
execution in China.
MagnaSpes GmbH is a German limited liability company founded in Erlangen, Bavaria, in 2015. We source food supplements, food, baby and personal care products from Germany and Europe and sell them to China and Asia through cross-border e-commerce and international trade.
Our German company handles contracts, purchasing and export; store operations in China are carried out by our partner team on the ground. Brand owners deal with a German company under a German contract – backed by a team that delivers in China.
Contact
We look forward to your enquiry
Use the form or write to info@magnaspes.de. Briefly introduce your company, brand and products and the kind of partnership you have in mind. We reply in writing in German, English or Chinese.
We use your details solely to answer your enquiry. See our privacy policy.
