German Food & Beverage National Pavilion


The official incubation platform for German food entering the Chinese market

The German Food & Beverage National Pavilion provides a worry-free platform for German food brands to enter the Chinese market.



The German Food & Beverage National Pavilion offers a range of incubation functions:

1. AHK endorsement instills trust in German enterprises.

2. Cross-border models cover to a diverse array of products.

3. One-stop service: German enterprises only need to provide products and related basic materials.

4. Platform-based operations: centralized resource.

5. Initial batch with zero service fees: Reducing entry barriers for German enterprises.

6. Long-term procurement plans enable German brands to establish in China.

    Supply Chain Services

  • Customs clearance
  • Warehousing
  • Drop shipping


    Operation Services

  • Product detail page design
  • Marketing campaign planning
  • User segmentation operations
  • KOC/KOL agency-based operations
  • New retail channel distribution,e.g. private domain operation channel deployment

    Brand communication

  • Brand-side new media matrix dissemination
  • KOC/KOL product seeding and conversion Exhibitions & in-store displays
  • Creation of private domain circle materials


    Collecting and analyzing        Feedback

  • Consumer research feedback
  • Analysis of the Chinese market trends
  • Analysis of online sales channels in China, including private domain